Billions are being spent on digital advertising campaigns every year. The opportunity to market your brand to potentially millions of Internet users is too good to avoid for businesses. However, digital advertising tools lack the affordability of their offline counterparts. Smaller businesses, in particular, struggle to keep up with the rising costs of launching strategic digital marketing campaigns.
For such businesses, using traditional, low-cost marketing tools like custom lawn signs makes more sense. These low-cost marketing tools allow them to inform target customers about their brands, locations, and offers. From non-profit organizations (e.g., churches) to established retail stores – custom-printed lawn signs help all types of businesses. Here’s why these low-cost signs are still the best outdoor advertising tools for businesses –
Much More Cost-Effective Than Digital Marketing Tools
Due to the COVID19 pandemic, many organizations have had to slash their marketing budgets. Many small-scale companies and non-profit organizations don’t have any resources to spend on marketing efforts. For such organizations, using custom-printed lawn signs is the last resort. These signs are easy to produce. They’re typically made of super-durable and cheap materials like vinyl or polyester.
That’s why these signs are so affordable. Any organization can order large sets of custom-printed lawn signs without spending too much money. Plus, buying these signs in bulk entitles them to even more discounts. The costs of digital marketing tools have increased a lot during the COVID19 pandemic. But, custom-printed lawn signs still cost the same.
When your company buys custom-printed lawn signs, it makes a long-term marketing investment. Digital marketing tools and strategies come with very short expiration dates. Unless brand leaders update their digital marketing strategies by spending more money, they don’t provide consistent results. On the other hand, custom-printed lawn signs are durable and weather-resistant. You can install these signs outdoors, and they’ll effectively promote your brand for years.
The latest custom-printed lawn signs in the market are printed with advanced digital printing tools. Their colors and designs don’t fade due to sunlight exposure or damage from high winds and rain. These signs stay firmly in place for several years. Buy a set of custom-printed lawn signs once, and you can use them to promote your brand for decades.
People Love Yard Signs
Many people are experiencing “digital fatigue” in the post-COVID19 world. That’s because they’ve spent too much time on digital devices. The last thing these target customers want to see is more digital ads from their local businesses. That’s why the effect that custom-printed lawn signs have on these people is legitimate. People appreciate reading and seeing well-designed marketing signs.
Eco-Friendly Marketing Tools
Custom-printed lawn signs don’t need to be replaced every few months. Their durability alone makes them eco-friendly. These signs can also be recycled. So, businesses that want to “go green” love working with custom-printed lawn signs.
Installing custom-printed lawn signs outside your store will always encourage local community members to come out and show support. Despite the rising popularity of digital marketing, these low-cost traditional marketing tools continue to be highly effective at attracting shoppers.